Connecting with an Audience

So... I decided to dive a little deeper into research the target audience of my opening film based on the genre. I need to understand the demographics (gender, age, ethnicity, and income) to improve the decisions that I will be taking from now on.

Why is it important?
Identifying the target audience is a key element to develop marketing strategies. Many distributors focus on a specific set of people as they are most likely to purchase the product.
In the film making it is important to identity it during the pre production stage (like I'm doing right now) as it will affect the content of the film.

Target Audience.
I'm diving the target audience of my film into the thriller and mystery genres as the opening of my film will contain elements of both.
The first thing to keep in mind is that these types of films are usually targeted to more mature audience as they may contain strong language and graphics scenes.
    -Age: Considering that the content of the film is not suited for younger audience, I will focus on young adults (18-25)
     -Gender: I think that both genders will like this type of movie. Both will be interested in the action of the movie.
  I will be doing a survey and updating this posts with the results :)
To compile this information I created a Google forms survey that I will be sharing with my friends and on social media
Click here if you want to take the Survey